A luxurious journey firm exec claims Japan, Slovenia, and Antarctica will be the best travel destinations of 2020


  • Japan, Slovenia, and Antarctica will be the a few most important travel places in 2020, in accordance to Albert Herrera, an government at luxury vacation company Virtuoso.
  • The summer time 2020 Olympics are predicted to draw an estimated ten million visitors to Tokyo, and Japan recently tied for very first area as one particular of the best international locations for travelers in 2019.
  • Slovenia, with its mountains and scenic glacial lakes, features a contemporary, value-helpful option to hotspots like Italy and Croatia, Herrera states.
  • And Antarctica will see much more and extra “multigenerational” travelers on luxurious cruises, according to Herrera.
  • Stop by Company Insider’s homepage for a lot more tales.

Neglect Italy and Bali.

The 3 best vacation places of 2020 will be Japan, Slovenia, and Antarctica, Albert Herrera, senior vice president of global merchandise partnerships at luxurious travel business Virtuoso, claimed in an interview with Organization Insider at Bloomberg’s The Calendar year Forward: Luxury Summit in New York City last 7 days.

Bloomberg’s 2nd luxurious summit, which this year centered on sustainability in the luxury sector, drew ability players in the industry such as Tiffany & Co. CEO Alessandro Bogliolo, Lease the Runway cofounder and CEO Jennifer Hyman, famous architect Robert A.M. Stern, and Klaus Zellmer, president and CEO of Porsche Cars North The us.

Virtuoso is a world-wide community of more than 1,800 luxury travel advisers and operators. Herrera oversees the company’s interactions with luxury accommodations and properties, cruise traces, on-website destination businesses, and tour operators.

Here’s his just take on the greatest luxury vacation locations of 2020.

Japan will be just one of 2020’s major vacation hotspots thanks to the Olympics

2020 will be a major yr for Japan.

“Japan is extremely hot since of what is actually transpired this calendar year with the evolution of the dynasty and the Olympics up coming 12 months,” Herrera said. 

Previously this year, Naruhito turned Japan’s new emperor right after his 85-12 months-aged father, Akihito, grew to become the to start with Japanese monarch to abdicate the throne in far more than two hundreds of years.

In 2020, Tokyo will host the summer Olympics, drawing an approximated 10 million guests.

Tokyo Japan

Tokyo will host the 2020 summer season Olympics.
Getty Visuals


Tokyo was named the world’s ideal big town of 2019 by the 600,000 respondents to Condé Nast Traveler’s annual Reader’s Option Survey. According to the study, the Japanese funds took the prime location thanks to its blend of big-city everyday living and pure landscapes, as effectively as its delicious delicacies.

And Japan tied for very first place with Spain, France, and Germany as the best place for travellers in 2019, according to the Globe Financial Discussion board.

Slovenia is an less than-the-radar choice to European hotspots

The central European country is not however a family journey vacation spot, but according to Herrera, it really should be.

“It’s refreshing, it truly is unique, and but it’s in Europe,” he explained, including that it really is a short flight from well known destinations like Venice.

lake bled

A view of Slovenia’s Lake Bled.

Shutterstock/lukaszimilena


Bordered by Austria, Croatia, Hungary, and Italy, Slovenia is known for its mountains, ski vacation resort towns, and picturesque glacial lakes. And it will not break the lender: Lonely Planet named it 1 of the very best value locations to stop by in 2020.

Antarctica is attracting multigenerational vacationers as an up-and-coming luxury vacation spot

Antarctica will also be a leading destination for travelers in 2020, according to Herrera.

Extra than fifty five,000 vacationers visited Antarctica in the 2018-2019 season — a extra than eighteen% increase from ten a long time before, in accordance to details from the International Affiliation of Antarctica Tour Operators. Most readers arrive from the US, China, Australia, and the British isles, many of them on luxurious cruises.

Lots of Antarctica vacationers are multigenerational adults — “not just the honeymooners,” Herrera mentioned.

“For illustration, the Lindblad [Expeditions] ships, they have about 40 or 45 people today, and some of them are comprehensive with two households. Grandma pays for anything. … It’s like the high-conclude model of declaring, ‘I’m going on a massive Alaska cruise.'”

antarctica travel tourism

Extra and additional people today are viewing Antarctica — perhaps many thanks to “last-prospect tourism.”
Getty Pictures/David Merron Photography


And then you can find the fact that warming waters and winds owing to climate transform have been taking in absent at the frozen continent’s ice sheet. Antarctica is now losing 6 occasions a lot more ice each year than it did in the 1970s, in accordance to a latest review published in the Proceedings of the National Academy of Sciences.

According to vacation blogger Barry Choi, Antarctica’s perceived impermanence may well be adding to its attractiveness, a phenomena he phone calls “last-probability tourism.”

“Last-opportunity tourism is mainly individuals making an attempt to see sights that are under menace, possibly thanks to in excess of-tourism, climate or nature,” Choi instructed World News in 2018. “And you will find a authentic likelihood that in a several many years, these attractions is not going to be accessible to the general public anymore.” 

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