Apple Advertising Partner Media Arts Lab Cuts ~50 Employees


Apple advertising partner Media Arts Lab has permit go of about 50 employees, stories

Bloomberg

. Media Arts Lab is owned by TBWAChiatDay and Apple is its only client.

Team cuts ended up created in multiple divisions, but several of the personnel who ended up enable go labored in the approach division that served Apple generate adverts for its latest products.

In a assertion to

Bloomberg

, a Media Arts Lab spokesperson mentioned that the firm’s marriage with Apple “has under no circumstances been more powerful.”

“Yesterday was a tough working day, as we had to section with some of our proficient colleagues,” a Media Arts Lab spokeswoman explained in an emailed statement. “Our romance with Apple has never ever been much better, but as the needs of our customer carry on to evolve, we should adapt and go on to evolve the composition of our groups.”

Apple’s VP of Marketing and advertising Communications Tor Myhren mentioned that Apple asked Media Arts Lab to evolve its marketing and advertising approach as Apple evolves its very own approach also.

Apple’s confidence and have faith in in MAL as our singular advertisement company is as powerful as it is really at any time been. As we go on to evolve our advertising method, we’ve asked MAL to do the exact.

Media Arts Lab has worked with Apple for many years and has been responsible for some of Apple’s most powerful ads, which include the well known “1984” ad for the authentic Macintosh, the “Get a Mac” collection with Justin Extended, and the effectively-acknowledged silhouette ads used for the iPod and iTunes.

Additional not long ago, Media Arts Lab was liable for the “Welcome Property” video for the HomePod starring FKA Twigs, Apple’s 2019 “Shot on Apple iphone” tour featuring bands like Florence and the Device, and the “Bounce” advertisement for the AirPods.

Apple started out generating some of its ads in home somewhere around

five a long time ago

, but has also ongoing to function with exterior advert businesses. Apple two yrs ago began focusing extra intensely on digital and regional ad strategies, which previously

led to layoffs

at TBWAMedia Arts Lab.