Bruce Lee’s daughter sues speedy foods chain in excess of graphic use

People walk past the restaurant Real Kung Fu, or Zhen Gongfu in Mandarin, run by fast food chain Kungfu Catering Management, in Beijing.Graphic copyright
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A firm run by Bruce Lee’s daughter is suing a popular Chinese speedy food items chain more than its use of an impression of the late martial arts star.

Shannon Lee’s Bruce Lee Enterprises alleges Actual Kungfu has used the impression in its logo devoid of permission.

The company needs the rapid food stuff chain to right away take out the picture, and is reportedly trying to find $30m (£23.1m) in compensation.

The cafe argues local authorities accepted its use of the emblem.

The image depicts a darkish-haired man in a martial arts pose.

“The Real Kungfu chain’s logo is one particular that the business had used for and attained just after a rigorous screening by the countrywide trademark agency, we have already been applying this for fifteen decades”, the organization reported in a statement posted on China’s Weibo system.

“We are baffled that immediately after so a lot of yrs we are now remaining sued, and we are at the moment energetically researching the scenario and making ready our response.”

The Guangzhou-dependent quick foodstuff chain, which is recognised as Zhen Gongfu in Mandarin, was founded in 1990 and has all around 600 stores throughout China.

Bruce Lee Enterprises handles the merchandising and licensing of the kung fu star’s picture.

In a statement on its site, the business claimed it is “committed to sharing the artwork and philosophy of Bruce Lee to inspire personalized expansion, good vitality, and international harmony and aims to keep the martial artist’s vitality alive”.

Bruce Lee Enterprises did not promptly respond to a ask for for remark.

The situation is most likely to be watched carefully as the Chinese government has in new decades promised to boost protections for mental residence legal rights.