How Do You Justify a $one hundred eighty Clever Mug

Image: Sam Rutherford (Gizmodo)

An ordinary mug expenses among $5 and $10, even though a nice travel mug goes for all over $twenty, or maybe a minimal a lot more if you are sensation extravagant. So how on earth does a organization justify a smart mug that fees a whopping $one hundred eighty?

Even though it could possibly audio outlandish, this dilemma isn’t purely hypothetical, because thanks to theEmber’s second-gen Travel Mug, the benefit of a $a hundred and eighty good mug is some thing that actually requires to be examined. So what will make this journey mug so good?

typical heated clever mugdevoid of the more insulation or leak-proof top rated that goes for $100, which if you only care about preserving your drinks warm, can make a ton additional perception, both of those nearly and economically.

It is sort of strange when a item does exactly what it claims to do, and nonetheless you are continue to kinda of let down. The 2nd-gen Ember Journey Mug is a well-crafted machine that makes sipping coffee or tea just a little bit additional satisfying, no matter of whether or not you’re sitting at dwelling or on the way to do the job, but it’s also 10 moments the price tag of a regular journey mug. Some people may possibly say which is a ridiculous volume of funds to devote on a mug, and it is! But I’m not listed here to convey to you how to shell out your funds. The mug is good and it does its work, but for $a hundred and eighty, I just would like the travel mug supplied a bit a lot more value.


  • The Vacation Mug has a battery daily life of up to a few hours, while the standard Mug only lasts about 1.five several hours.
  • The Travel Mug’s developed-in heater keeps warm beverages concerning a hundred and twenty and a hundred forty five levels Fahrenheit (or 50 and sixty two.5 C).
  • The Journey Mug only holds twelve ounces of liquid, which is much less than its in general measurement might counsel.
  • $one hundred eighty is A Ton of funds to commit just to maintain your drinks heat, which makes the Ember’s normal heated Mug a a great deal better get if you really do not care about your commute.