NY Attorney General sues Juul for deceptive marketing


The lawsuit also alleges that Juul illegally sold its products and solutions to minors by means of its web site and in 3rd-social gathering retail retailers, unsuccessful to warn shoppers that its products and solutions contained nicotine and misrepresented its products as a safer alternative to standard cigarettes.

“By glamorizing vaping, when at the exact same time downplaying the nicotine found in vaping goods, JUUL is placing numerous New Yorkers at possibility,” James mentioned in a statement. “I am ready to use every single authorized instrument in our arsenal to safeguard the well being and security of our youth.”

In accordance to a press release, a 3rd of higher schoolers in New York smoke e-cigarettes, and Juul reportedly engaged in immediate outreach at at the very least a person New York City college. Last month, Governor Andrew Cuomo used an “unexpected emergency executive action” to ban the sale of flavored e-cigarettes in New York.

Juul’s stance on the lawsuits continues to be the exact. In a comment furnished to Engadget, Juul spokesperson Austin Finan explained:

“Whilst we have not yet reviewed the grievance, we continue to be centered on resetting the vapor class in the U.S. and earning the have confidence in of culture by performing cooperatively with attorneys normal, regulators, general public well being officials, and other stakeholders to beat underage use and convert adult smokers from flamable cigarettes.”

In addition to these lawsuits, Juul is dealing with greater federal scrutiny. The Foodstuff and Drug Administration (Food and drug administration) has accused Juul of telling pupils that its vaping goods are “fully safe and sound.” The Federal Trade Commission (FTC), Household and Senate have released their possess investigations. The Trump Administration has discussed banning flavored e-cig items or boosting the minimal vaping age, and the Middle for Condition Manage (CDC) has warned versus vaping until it can figure out the result in of a mysterious, vaping-associated lung issue that has now wounded additional than two,000 men and women in the US.

Juul has released a keep track of-and-trace application, which it claims could enable decrease teenager vaping, and beginning next yr, it will have to have stores to scan customers’ IDs. It has also stopped promoting fruit- and mint-flavored vape solutions.

Juul’s total assertion is underneath:

“While we have not yet reviewed the complaint, we keep on being concentrated on resetting the vapor class in the U.S. and earning the belief of society by doing the job cooperatively with attorneys common, regulators, community wellbeing officials, and other stakeholders to combat underage use and change grownup people who smoke from combustible cigarettes. As aspect of that procedure, we recently stopped accepting orders for our Mint JUULpods in the U.S., suspended all broadcast, print, and digital product or service promotion in the U.S. and are investing in scientific exploration to make sure the excellent of our Fda Premarket Tobacco Product or service Application (PMTA) software and expanding our commitment to build new technological know-how to cut down youth use. Our customer foundation is the world’s one billion grownup people who smoke and we do not intend to appeal to underage consumers.”

In this report:


advertising and marketing, ag, allegations, attorney normal, misleading, e-cigarette, e-cigs, epidemic, juul, lawsuit, letitia james, advertising, medicine, minors, new york, politics, teenager vaping, tomorrow, vaping

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