NY brings lawsuit against Juul for marketing to kids


New York Lawyer Common Letitia James introduced a lawsuit versus Juul, the e-cigarette firm, simply because of its advertising methods, which she states were geared towards youth.

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“Juul basically took a web page from Significant Tobacco’s playbook,” James claimed Tuesday all through a news briefing in New York.

The lawsuit, which was submitted in Manhattan Supreme Court docket, alleges that Juul engaged in deceptive advertising tactics and illegally offered e-cigarettes to minors on its site and by 3rd-celebration retail shops. The accommodate more alleges Juul advertising campaigns failed to warn people that Juul e-cigarettes have nicotine, and falsely promoted them as a safer choice to traditional cigarettes.

PHOTO: New York State Attorney General, Letitia James, arrives to announce a lawsuit by the state of New York against e-cigarette maker Juul Labs Inc in New York, Nov. 19, 2019.Lucas Jackson/Reuters
New York Point out Attorney Typical, Letitia James, comes to announce a lawsuit by the condition of New York against e-cigarette maker Juul Labs Inc in New York, Nov. 19, 2019.

In at least just one occasion, Juul engaged in immediate outreach to significant university learners in New York Metropolis, the lawsuit alleges.

At current, Juul retains 70% of the e-cigarette industry, according to James. There are at present four.one million large school learners and one.two million center college college students who use e-cigarette solutions.

The lawsuit also pointed to Juul’s pervasive social media marketing, such as popularizing hashtags like #Vaporized, #JUUL, #LightsCameraVapor and #JUULvapor.

A analyze published this summer months in the journal Drug and Alcoholic beverages Dependence located that 45% of the Twitters consumers subsequent the account @JUULvapor ended up involving the ages of 13 and 17. Only twenty% of @JUULvapor’s followers were being 21 many years aged or more mature.

James mentioned the death of a 17-yr-aged boy in the Bronx, which was joined to vaping, cemented her selection to transfer ahead with the lawsuit. It’s not distinct whether or not the teen applied Juul solutions.

Even now, James explained, “As a result of all of their promoting, a major number of youthful persons considered that e-cigarettes ended up safe.”

“Juul has to acquire duty for their actions,” she additional.

New York is the third point out to file a lawsuit in opposition to Juul for advertising to youth. California’s lawyer standard filed a similar suit on Monday, and North Carolina submitted a accommodate in May well. Various other states, which includes Illinois and Massachusetts, are now investigating the e-cigarette organization.

There have been 2,172 lung accidents and forty two deaths joined to vaping, according to the latest count from the Centers for Ailment Manage and Prevention.

The CDC provides, “THC is current in most of the samples tested by Food and drug administration to day, and most individuals report a history of using THC-containing e-cigarette, or vaping, merchandise.”