Shri Nitin Gadkari Launched Tv Recognition Marketing campaign on Fastag Starring Renowned Cine actor Shri Akshay Kumar.


Union Minister of Highway Transportation & Highways and MSME Shri Nitin Gadkari launched late below yesterday Tv recognition marketing campaign featuring bollywood star Shri Akshay Kumar .  The function was attended by Shri Akshay Kumar who is also manufacturer ambassador of Ministry’s  Road Basic safety Marketing campaign. Speaking on the event Shri Gadkari knowledgeable that FASTag initiative rolled out on fifteenthof December, 2019,  has picked up in a large way as extra than 1 crore  FASTags  have been issued as on date. The transactions for each day have crossed two million with in excess of Rs. 80 crore  collection occurring by the digital method. He included that the Tv set consciousness campaign showcasing Shri Akay Kumar will give it a more fillip.

The Minister known as on remaining car or truck users to swap more than to FASTags as immediately as possible.  He included that difficulties arising in the program of transition from guide toll  assortment to electronic mode are also being attended to on priority.

Shri Akshay Kumar expressed his happiness  that he could associate himself  with this marketing campaign which will support in much better visitors motion. He additional that FASTag initiative puts India at par with global finest practices  in furnishing stress free of charge movement at the Toll Plazas.  Shri Gadkari  thanked the bollywood  star Shri Akshay Kumar for his continued contribution to the induce of improned highway journey expertise in India.

The Minister of State for Road Transport & Highways Typical (Retd.)  Dr. V.K. Singh  said that enormous volume of efforts have been created to make the FASTag operate.  He extra that electronic transaction at Toll Plazas  have gone up substantially and are also resulting in higher assortment. This is also facilitating more rapidly movement of visitors at Nationwide Highway Toll Plazas.  Secretary Highway Transport and Highways and Chairman, National Highways Authority of India DrSukhbir Singh Sandhu  also spoke on the celebration.

The FASTag initiative rewards the end users facilitating easy vehicular  motion as a result of Countrywide Freeway Toll Plazas bringing personal savings of time and cash to the buyers.  This will support in avoiding wastage of transportation fuels for which country is greatly import dependent, and will also assure lesser pollution. 

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RCJ/CKR