If you abide by me on Twitter you may well have noticed me waxing poetic about The Midnight, an LA-based mostly synthwave band that has been putting out present day nostalgia for the 80s established because 2012. Yeah yeah, why is this on TechCrunch?Simply because I adore it and I know a great chunk of our audience will much too, uncomplicated as that. Also I’m the manager, so no 1 can tell me what not to post. Offer.
The Midnight is Tyler Lyle and Tim McEwan and their hottest album, Monsters, hits in July of 2020 — but you can test out their discography on Spotify or Apple Audio. There is also a dope visible scene on YouTube cutting alongside one another their tunes with film montages from the synth period — as nicely as new little bit weighty compositions from online video artists.
I’ve been a supporter for a few a long time now, and have listened to all of their releases several times on loop. In particular when I’m in comprehensive stream point out composing or performing on jobs. It is severely nostalgia wealthy but also crisp and tight and not at all indulgent beyond the degree it wants to be.
I’m stoked to be ready to drop in the earth premiere of their new online video with Gustavo Torres AKA Kidmograph — a visual artist doing the job in movement design and style and new music video clips. “We’ve been admirers of Kidmograph for a extremely extensive time and we’re so thankful that we get to partner with him on this lyric online video,” stated the band. “The ethos of this history about connection takes advantage of inspiration from the early Computer system society of the late 80s and early 90s. Kidmograph fully nailed it.”
“The notion was to recreate some form of retro video match where by the character goes on an experience into the depths of the sea (which in reality is the depths of its have intellect) looking for an experience (his really like),” states Kidmograph. “At the conclude, we know it was all an illusion, developed in a small corner of a teenager’s space. The justification of the lyric movie as a movie sport illustration was seriously enjoyment and a distinct just take to do the job with. Emulating an outdated functioning technique made for the band, we dive as a result of each the lyrics and visuals as an adventure into the unidentified.”
Test out the lyric video clip premiere for Deep Blue right here: