(CNN)It truly is a new beginning for the Peloton girl.
When very last we observed her, she was celebrating her yearlong conditioning journey and thanking her spouse for giving her an workout bike for Xmas. Each the bicycle and the spouse were nowhere to be uncovered on Friday.
In a online video posted to his Twitter, Actor Ryan Reynolds seemed to poke fun at the current controversy close to an advert for Peloton, the indoor bicycle start off-up. The video clip, a industrial for his Aviation Gin model of distilled spirits, opens with the lady now dubbed “the Peloton girl” staring blankly at the digicam when out with two girlfriends before they toast to “new beginnings.”
The caption: “Work out bicycle not bundled.”
Peloton has not too long ago occur beneath hearth for a holiday break commercial showing a girl documenting her calendar year with the Peloton bicycle her spouse gave her for Christmas. Critics have pointed to the ad’s purported sexism and deafness to the privilege of its subjects. Some have said the woman appears to be pressured to work out by a husband who gifted her an workout equipment unprompted.
Peloton said the ad was misinterpreted.
“We frequently listen to from our customers how their lives have been meaningfully and positively impacted immediately after obtaining or remaining gifted a Peloton Bike or Tread, normally in techniques that surprise them,” a Peloton spokesperson mentioned in a assertion to CNN. “Our vacation place was developed to that conditioning and wellness journey.”
In Reynold’s business, the same actress is in the beginning noticed staring, expressionless.
She comes out of her daze and tells the two good friends about her that the gin she is ingesting is clean.
The close friends seem worried about her, one particular offering to get her yet another drink and the other telling her “You’re harmless in this article.”
She toasts to new beginnings in advance of downing her consume and taking the 2nd offered to her.
“You appear great, by the way,” a good friend tells her.